Feedback Control-Based Publisher Revenue Maximization in Online Advertising
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DOI: 10.1109/lcsys.2022.3179677
Abstract: Online publishers often monetize traffic on their webpages by selling ad inventory to advertisers via real-time bidding in open exchanges. Typically they leverage a Supply Side Platform (SSP) to sell the ad inventory. An SSP… read more here.
Keywords: publisher revenue; revenue; control; feedback control ... See more keywords