Can health trump taste? Implicit and explicit attitudes toward sugar‐reduction claims and their differentiated impact on purchase intention for cereals
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DOI: 10.1002/agr.21913
Abstract: This study investigates the implicit and explicit health–taste tradeoffs that consumers make in response to sugar‐reduction claims on chocolate cereals. We collect implicit measures through an Implicit Association Test, explicit perceptions of health and taste… read more here.
Keywords: sugar reduction; purchase; reduction claims; taste ... See more keywords
Structural diversity and tie strength in the purchase of a social networking app
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DOI: 10.1002/asi.23997
Abstract: Although people increasingly rely on online services to maintain their relationships, we know relatively little about what drives their use. To address this, I analyze data from a social networking site that started charging its… read more here.
Keywords: purchase; social networking; information; structural diversity ... See more keywords
Determinants of the intention to purchase sustainable beer: Do gender and type of sustainable solution matter?
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DOI: 10.1002/bse.3841
Abstract: This paper aims to shed light on the determinants of sustainable products' purchase intention, with a focus on sustainable beer. Specifically, three determinants related to the theory of planned behavior (i.e., perceived consumer effectiveness, social… read more here.
Keywords: purchase; sustainable solution; sustainable beer; type sustainable ... See more keywords
Does corporate ESG, an essential factor for overcoming the climate crisis, affect sustainability: The effects of psychological distance and purchase intention
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DOI: 10.1002/bse.3945
Abstract: This study investigates the impact of Environmental, Social, and Governance (ESG) practices on consumer behavior, focusing on the role of psychological distance in shaping purchase intentions. Using construal level theory as the theoretical framework, primary… read more here.
Keywords: corporate esg; distance; psychological distance; purchase ... See more keywords
Millennial Consumers' Intention to Purchase Organic Food: Do Environmental Concerns Matter?
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DOI: 10.1002/bse.4162
Abstract: While the organic food market continues to grow globally, millennials' purchase intentions for organic products often lag behind their expressed interest in sustainability. This study investigates the factors influencing millennials' purchase intentions and examines the… read more here.
Keywords: millennial consumers; food; environmental concerns; purchase ... See more keywords
Never truly alone, we always have our purchases: Loneliness and sex as predictors of purchase attachment and future purchase intentions
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DOI: 10.1002/cb.1686
Abstract: The meaning of a purchase does not end at “buy.” Past purchases can become integral to consumers' self-definition and communication of their “self” to others. Just as consumers display differential attachment tendencies for material purchases,… read more here.
Keywords: purchase; purchase attachment; material experiential; sex ... See more keywords
Effects of online customer reviews on sustainable clothing purchase intentions: The mediating role of perceived diagnosticity
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DOI: 10.1002/cb.2344
Abstract: Online customer reviews play a vital role in evaluating product or service performance and serve as an important reference for other customers' purchase decisions. This study explores the influence of online customer reviews on sustainable… read more here.
Keywords: purchase; clothing; customer reviews; online customer ... See more keywords
Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation
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DOI: 10.1002/cb.70023
Abstract: With the emergence of green consumption as a crucial initiative to address global warming and environmental pollution, promoting the purchase of green products has garnered significant attention. Brand anthropomorphism is an effective strategy for encouraging… read more here.
Keywords: green purchase; purchase; anthropomorphism; brand anthropomorphism ... See more keywords
The Dual Role of Price on Consumer Purchase Intentions: A Cost–Benefit Decomposition of Indirect Effects
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DOI: 10.1002/cb.70038
Abstract: Research on the dual role of price has focused on the observation that price can simultaneously increase both consumer perceptions of quality and perceived sacrifice and not on whether these perceptions mediate the effects of… read more here.
Keywords: consumer; role; purchase; cost benefit ... See more keywords
Forecasting of electricity price through a functional prediction of sale and purchase curves
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DOI: 10.1002/for.2624
Abstract: This work proposes a new approach for the prediction of the electricity price based on forecasting aggregated purchase and sale curves. The basic idea is to model the hourly purchase and the sale curves, to… read more here.
Keywords: purchase; sale purchase; sale; electricity price ... See more keywords
Cancer-related alopecia and wig acquisition: how age, sex, and treatment affect patient choices
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DOI: 10.1007/s00520-025-09318-8
Abstract: This study aimed to explore the prevalence and cost of wig purchases among patients with cancer in Okayama Prefecture, Japan, and examine the relationship between wig purchases and various demographic, social, and clinical factors. The… read more here.
Keywords: cancer; treatment; purchase; patients cancer ... See more keywords