Never truly alone, we always have our purchases: Loneliness and sex as predictors of purchase attachment and future purchase intentions
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DOI: 10.1002/cb.1686
Abstract: The meaning of a purchase does not end at “buy.” Past purchases can become integral to consumers' self-definition and communication of their “self” to others. Just as consumers display differential attachment tendencies for material purchases,… read more here.
Keywords: purchase; purchase attachment; material experiential; sex ... See more keywords