Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
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DOI: 10.1080/0965254x.2018.1447984
Abstract: Abstract Promoting consumer purchase behaviour of eco-friendly products is key to environmental sustainability. This research aims to investigate how different factors may enhance or impede young consumers’ intentions to purchase a specific type of eco-friendly… read more here.
Keywords: organic food; purchase behaviour; young consumers; food ... See more keywords
Can opinion leaders through Instagram influence organic food purchase behaviour in Saudi Arabia?
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DOI: 10.1108/jima-08-2019-0171
Abstract: Purpose This study aims to investigate the influence of online opinion leadership and opinion seeking the intention to purchase and purchase behaviour of organic food in Saudi Arabia. Design/methodology/approach This study used an online questionnaire… read more here.
Keywords: purchase; organic food; opinion; purchase behaviour ... See more keywords
Ramadhan street food bazaar shopping: investigating the effect of Malaysian Muslim consumer’s visual sensory cues on purchase behaviour and satisfaction
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DOI: 10.1108/jima-09-2022-0249
Abstract: Purpose There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This study aims to investigate the effect of Muslim… read more here.
Keywords: food; street; purchase behaviour; visual sensory ... See more keywords
Consumers' lifestyle of health and sustainability as determining factor of purchase behaviour for sustainable products: an empirical analysis
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DOI: 10.1504/gber.2021.10039657
Abstract: Sustainability and environmentally conscious behaviour towards sustainable products are emerging research areas in India. There is dearth of research to understand Indian consumers' sustainable purchase behaviour, particularly in the context of consumers' lifestyle. The present… read more here.
Keywords: purchase; purchase behaviour; sustainable products; towards sustainable ... See more keywords
Relationship between environmental consciousness and green purchase behaviour among youth
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DOI: 10.1504/ijge.2018.10019145
Abstract: Owing to increase in environmental pollution, consumers are now more conscious about the environment and are willing to save the environment. The present research attempts to find out the relationship between environmental consciousness and green… read more here.
Keywords: purchase behaviour; environmental consciousness; relationship environmental; green purchase ... See more keywords
Values as predictors of consumers' green product purchase behaviour
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DOI: 10.1504/ijge.2019.10022983
Abstract: Consumers are key actors in promoting environment-friendly consumption behaviours. Throughout times, consumers are becoming apprehensive of the environmental problems caused by their day-to-day consumption of goods and services, and as a result, they prefer to… read more here.
Keywords: purchase behaviour; green product; product purchase; purchase ... See more keywords
A path model of antecedents of green purchase behaviour among Indian consumers
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DOI: 10.1504/ijpspm.2018.10009504
Abstract: The study aims to recommend and investigate a model of the outcomes of explicit various constructs on the frequency of green purchase behaviour. Environmental concern, Green advertisement, Perceived quality of green products, word of mouth,… read more here.
Keywords: purchase; path model; green purchase; purchase behaviour ... See more keywords
EXPLORING THE TIKTOK INFLUENCES ON CONSUMER IMPULSIVE PURCHASE BEHAVIOUR
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DOI: 10.33736/ijbs.5600.2023
Abstract: TikTok is one of the most widely used platforms popular among young adults and teenagers and had over 800 million monthly active users in 2020. TikTok enjoys significant user acquisition growth with a rise in… read more here.
Keywords: influences consumer; impulsive purchase; purchase behaviour; tiktok influences ... See more keywords