Role of impulsiveness in online purchase completion intentions: an empirical study among Indian customers
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DOI: 10.1108/jibr-04-2018-0132
Abstract: Purpose Online cart abandonment is a severe issue posing challenges to e-commerce growth. Emerging economies such as India fascinates global marketing practitioners because of favorable demographics and high levels of internet penetration. This study aims… read more here.
Keywords: purchase; online purchase; completion intentions; study ... See more keywords