Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework
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DOI: 10.1108/apjml-12-2017-0303
Abstract: Purpose The purpose of this paper is to study the roles of dual personal values (individualistic and collectivistic) and consumer attitudes toward dual purchase consequences (individual and environmental) as the precursors of a commitment to… read more here.
Keywords: green consumption; commitment; consumption; heterogeneity ... See more keywords