Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market
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DOI: 10.1016/j.jretconser.2018.11.018
Abstract: Abstract The Amazon Dash button is a technological innovation that allows consumers to re-order products at the press of a button. This study aims to test (a) the effects of the relational attributes of retailer's… read more here.
Keywords: dash button; decision involvement; purchase decision; button ... See more keywords
THE INTEREST OF PURCHASE DECISION TOWARD CHICKEN CHICK’S RESTAURANT BALI.
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DOI: 10.21474/ijar01/7784
Abstract: Putu Tirta, Sari Ningsih and Rahayu. University of M.H.Thamrin , University of Dr.Moestopo (B) Jakarta, Indonesia. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History Received: 1 August 2018 Final Accepted: 3 September 2018 Published: October… read more here.
Keywords: interest purchase; chicken chick; purchase decision; toward chicken ... See more keywords
GUERRILLA MARKETING TRENDS FOR SUSTAINABLE SOLUTIONS: EVIDENCE FROM SEM-BASED MULTIVARIATE AND CONDITIONAL PROCESS APPROACHES
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DOI: 10.3846/jbem.2020.10730
Abstract: In today’s competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for… read more here.
Keywords: purchase decision; guerrilla marketing; process; marketing ... See more keywords
The evaluation of traditional communication channels and its impact on purchase decision
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DOI: 10.5267/j.msl.2019.12.014
Abstract: Article history: Received: November 4, 2019 Received in revised format: November 29 2019 Accepted: December 12, 2019 Available online: December 14, 2019 This research aims at evaluating the traditional communication channels, and the possible impact… read more here.
Keywords: decision; traditional communication; communication channels; purchase decision ... See more keywords
Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia
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DOI: 10.5267/j.msl.2019.5.016
Abstract: Article history: Received: April 16, 2019 Received in revised format: April 28 2019 Accepted: May 15, 2019 Available online: May 15, 2019 This paper investigates the factors influencing on customers’ purchase decision of residential properties… read more here.
Keywords: factors influencing; selangor malaysia; purchase decision; customers purchase ... See more keywords