B2B purchase engagement: Examining the key drivers and outcomes in professional services
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DOI: 10.1016/j.indmarman.2019.11.007
Abstract: Abstract The concept of engagement in regard to the business-to-business (B2B) sector has received less attention due to the complexity and heterogeneity of people involved in making the buying decisions. Hence, there is limited research… read more here.
Keywords: b2b purchase; professional services; drivers outcomes; purchase engagement ... See more keywords