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Published in 2017 at "Review of Managerial Science"
DOI: 10.1007/s11846-016-0193-0
Abstract: We focus on cross effects of marketing variables and cross category dependences for multi-category decisions which households take during a shopping trip to a retail store. A cross effect is defined as the effect which…
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Keywords:
category;
product;
multi category;
cross effects ... See more keywords