Articles with "purchase incidences" as a keyword



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Multi-category purchase incidences with marketing cross effects

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Published in 2017 at "Review of Managerial Science"

DOI: 10.1007/s11846-016-0193-0

Abstract: We focus on cross effects of marketing variables and cross category dependences for multi-category decisions which households take during a shopping trip to a retail store. A cross effect is defined as the effect which… read more here.

Keywords: category; product; multi category; cross effects ... See more keywords