What Influences Consumers’ Intention to Purchase Innovative Products: Evidence From China
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.838244
Abstract: Drawing on the theory of planned behavior, we investigate the legitimacy of platform governance and whether consumers with greater ranges of risk propensity are more likely to purchase innovative products. This study develops a moderated… read more here.
Keywords: risk propensity; innovative products; purchase innovative; legitimacy ... See more keywords