Influences of sensory attribute intensity, emotional responses, and non-sensory factors on purchase intent toward mixed-vegetable juice products under informed tasting condition.
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DOI: 10.1016/j.foodres.2020.109095
Abstract: Product-related sensory and non-sensory cues have been studied in the past to understand purchase behavior among consumers. However, there has been little research related to integrating emotional responses with such cues to achieve better prediction… read more here.
Keywords: non sensory; emotional responses; juice products; purchase intent ... See more keywords
Extending Expectancy Violations Theory to Multiplayer Online Games: The Structure and Effects of Expectations on Attitude Toward the Advertising, Attitude Toward the Brand, and Purchase Intent
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DOI: 10.1080/10496491.2018.1500411
Abstract: Abstract This study identified the underlying structure and the dimensional properties of multiplayer online game (MOG) expectations by adopting expectancy violations theory (EVT) and examined its effects on attitudes and behavioral intention for in-game ads.… read more here.
Keywords: purchase intent; toward advertising; attitude toward; structure ... See more keywords
Seafood Flavor Perception, Liking, Emotion, and Purchase Intent of Coated Peanuts as Affected by Coating Color and Hydrolyzed Squid Peptide Powder.
Sign Up to like & getrecommendations! Published in 2019 at "Journal of food science"
DOI: 10.1111/1750-3841.14638
Abstract: This study evaluated effects of green compared with brown coating colors and varying levels of hydrolyzed squid peptide powder (HSP) on seafood flavor perception, sensory liking, emotions, and purchase intent (PI) of coated peanuts. Dried… read more here.
Keywords: hsp; seafood; purchase intent; coated peanuts ... See more keywords
Comparison Analyses of Consumer Acceptance, Evoked Emotions, and Purchase Intent Between Gluten‐Containing Versus Gluten‐Free Chocolate Chip Cookie Products
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DOI: 10.1111/1750-3841.70276
Abstract: ABSTRACT The demand for gluten‐free products has increased significantly over the past few decades. This study aimed to determine differences in consumer acceptance, emotional responses, and purchase intent between gluten‐containing versus gluten‐free chocolate chip cookies.… read more here.
Keywords: gluten containing; consumer acceptance; purchase intent; gluten free ... See more keywords
Can Information and Entertainment Compensate for Affection? A Cross‐Sectoral Analysis of Social Media Influencers
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DOI: 10.1111/ijcs.70085
Abstract: Drawing on persuasion theory and the affect transfer hypothesis, this study explores how affection for social media influencers mediates and moderates followers' content perception (entertainment and informational value) and purchase intent. Using a dataset of… read more here.
Keywords: information; social media; media influencers; affection ... See more keywords
Are Food Meanings Crucial for Novel Product Acceptance and Purchase Intent? A Case Study With Amaranth Flakes
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DOI: 10.1111/joss.70082
Abstract: The objective of this study was to determine the relevance of symbolic meanings assigned by consumers to a novel amaranth flakes product presented with flavored milk and to analyze their association with consumer liking, acceptability,… read more here.
Keywords: amaranth flakes; food meanings; product; purchase intent ... See more keywords
How multisensory perception promotes purchase intent in the context of clothing e-customisation
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1039875
Abstract: With the continuing development of internet technologies, an increasing number of consumers want to customise the products they buy online. In order to explore the relationship between perception and purchase intent, a conceptual framework was… read more here.
Keywords: multisensory perception; perception; purchase intent; clothing customisation ... See more keywords
Effect of Serving Plate Types and Color Cues on Liking and Purchase Intent of Cheese-Flavored Tortilla Chips
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DOI: 10.3390/foods10040886
Abstract: Foods’ overall liking (OL) and purchase intent (PI) are influenced by visual inputs, such as color cues and serving plate types. Cheese-flavored tortilla chips (CFTC) from two formulations (A and B) with a noticeable color… read more here.
Keywords: color; crunchiness saltiness; color cues; purchase intent ... See more keywords
Sensory Drivers of Consumer Acceptance, Purchase Intent and Emotions toward Brewed Black Coffee
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DOI: 10.3390/foods11020180
Abstract: The link between coffee aroma/flavor and elicited emotions remains underexplored. This research identified key sensory characteristics of brewed black coffee that affected acceptance, purchase intent and emotions for Thai consumers. Eight Arabica coffee samples were… read more here.
Keywords: coffee; black coffee; brewed black; purchase intent ... See more keywords
Relationship Between Brand Presence and Emotions on Overall Acceptance and Purchase Intent of Commercial Chicken Noodle Soup
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DOI: 10.3390/foods14203505
Abstract: This study examined the influence of brand presence and discrete emotions on consumer acceptance and purchase intent of commercial chicken noodle soups. A total of 324 evaluations across three soup categories (chunky, low-sodium, condensed) were… read more here.
Keywords: acceptance purchase; brand presence; brand; purchase intent ... See more keywords
Health Consciousness and Its Effect on Perceived Knowledge, and Belief in the Purchase Intent of Liquid Milk: Consumer Insights from an Emerging Market
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DOI: 10.3390/foods7090150
Abstract: This study is based on the influence of consumers’ health consciousness (HC), perceived knowledge (PK) and beliefs affecting the attitude and purchase intent (PI) of the consumers. The outcome of this study is obtained through… read more here.
Keywords: knowledge; purchase intent; health consciousness; perceived knowledge ... See more keywords