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Published in 2020 at "Food research international"
DOI: 10.1016/j.foodres.2020.109095
Abstract: Product-related sensory and non-sensory cues have been studied in the past to understand purchase behavior among consumers. However, there has been little research related to integrating emotional responses with such cues to achieve better prediction…
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Keywords:
non sensory;
emotional responses;
juice products;
purchase intent ... See more keywords
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Published in 2019 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2018.1500411
Abstract: Abstract This study identified the underlying structure and the dimensional properties of multiplayer online game (MOG) expectations by adopting expectancy violations theory (EVT) and examined its effects on attitudes and behavioral intention for in-game ads.…
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Keywords:
purchase intent;
toward advertising;
attitude toward;
structure ... See more keywords
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Published in 2019 at "Journal of food science"
DOI: 10.1111/1750-3841.14638
Abstract: This study evaluated effects of green compared with brown coating colors and varying levels of hydrolyzed squid peptide powder (HSP) on seafood flavor perception, sensory liking, emotions, and purchase intent (PI) of coated peanuts. Dried…
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Keywords:
hsp;
seafood;
purchase intent;
coated peanuts ... See more keywords
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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1039875
Abstract: With the continuing development of internet technologies, an increasing number of consumers want to customise the products they buy online. In order to explore the relationship between perception and purchase intent, a conceptual framework was…
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Keywords:
multisensory perception;
perception;
purchase intent;
clothing customisation ... See more keywords
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Published in 2021 at "Foods"
DOI: 10.3390/foods10040886
Abstract: Foods’ overall liking (OL) and purchase intent (PI) are influenced by visual inputs, such as color cues and serving plate types. Cheese-flavored tortilla chips (CFTC) from two formulations (A and B) with a noticeable color…
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Keywords:
color;
crunchiness saltiness;
color cues;
purchase intent ... See more keywords
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Published in 2022 at "Foods"
DOI: 10.3390/foods11020180
Abstract: The link between coffee aroma/flavor and elicited emotions remains underexplored. This research identified key sensory characteristics of brewed black coffee that affected acceptance, purchase intent and emotions for Thai consumers. Eight Arabica coffee samples were…
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Keywords:
coffee;
black coffee;
brewed black;
purchase intent ... See more keywords
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Published in 2018 at "Foods"
DOI: 10.3390/foods7090150
Abstract: This study is based on the influence of consumers’ health consciousness (HC), perceived knowledge (PK) and beliefs affecting the attitude and purchase intent (PI) of the consumers. The outcome of this study is obtained through…
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Keywords:
knowledge;
purchase intent;
health consciousness;
perceived knowledge ... See more keywords