Differences in the determinants of purchase intention through advertisements and advertising recognition among product types
Sign Up to like & getrecommendations! Published in 2020 at "Behaviormetrika"
DOI: 10.1007/s41237-020-00121-9
Abstract: The differences in effective advertising creative (intended to communicate a company’s message to consumers) among product types have been poorly understood, despite the importance for advertising success. Using survey data on consumer responses to 2525… read more here.
Keywords: determinants purchase; among product; advertising recognition; product ... See more keywords
The effects of carrier, benefit, and perceived trust in information channel on functional food purchase intention among Chinese consumers
Sign Up to like & getrecommendations! Published in 2020 at "Food Quality and Preference"
DOI: 10.1016/j.foodqual.2019.103854
Abstract: Abstract The importance of consumers’ perceptions and adoption behavior has been recognized in the development of functional food innovation, but the issues have not been widely explored in China. This study aimed to examine the… read more here.
Keywords: information; channel; purchase intention; intention ... See more keywords
Exploratory study on purchase intention of vitamin D fortified drinks in Denmark, Iceland, and the UK
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Gastronomy and Food Science"
DOI: 10.1016/j.ijgfs.2020.100242
Abstract: Abstract The objective of this study was to discern if purchase intention of vitamin D fortified drinks is determined by attitudes in Denmark, Iceland, and the UK. An online survey was conducted among adults from… read more here.
Keywords: intention vitamin; vitamin fortified; fortified drinks; intention ... See more keywords
Purchase intention for hydrogen automobile among Chinese citizens: The influence of environmental concern and perceived social value
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Hydrogen Energy"
DOI: 10.1016/j.ijhydene.2020.11.099
Abstract: Abstract Although hydrogen automobile has attracted increasing attention in recent years, previous studies did not extensively investigate customers' purchase intention for hydrogen automobile, as well as the factors that might affect their purchase intention. The… read more here.
Keywords: intention hydrogen; hydrogen automobile; purchase intention; hydrogen ... See more keywords
Art infusion in retailing: The effect of art genres
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2017.10.030
Abstract: Visual art is an integral part of our lives and affects us in more ways than we can imagine. However, research attention given to this topic is sparse and the primary focus has been on… read more here.
Keywords: product aesthetics; purchase intention; art;
How social capital impacts the purchase intention of sustainable fashion products
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2018.10.010
Abstract: Abstract This study investigated how social power, parasocial interaction, and social capital influence the consumer's purchase intention of sustainable fashion products in the fashion YouTube context. We surveyed 230 YouTube users from South Korea to… read more here.
Keywords: purchase intention; sustainable fashion; social capital; fashion ... See more keywords
The effects of consumer attitude on green purchase intention: A meta-analytic path analysis
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2020.10.053
Abstract: Abstract Increasing interests in the development of green purchase intentions have elevated the importance of theories that explain the relationships between attitudes and intentions. The aim of the present research is to meta-analytically integrate the… read more here.
Keywords: purchase; meta analytic; green purchase; consumer attitude ... See more keywords
Green purchase intention: Effects of electronic service quality and customer green psychology
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Cleaner Production"
DOI: 10.1016/j.jclepro.2020.122053
Abstract: Abstract Based on the stimulus-organism-response (SOR) framework, this study investigated the antecedents of green online purchase intention by focusing on the impact of electronic service quality (i.e., firm characteristics) and customer green psychology—green word-of-mouth (WOM),… read more here.
Keywords: service quality; purchase intention; psychology;
Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Cleaner Production"
DOI: 10.1016/j.jclepro.2020.124192
Abstract: Abstract The shift of consumers buying preference toward green beauty products can alleviate environmental degradation to a certain extent. This study investigated the factors that could affect non-green consumers purchase intention of green beauty products.… read more here.
Keywords: green beauty; purchase intention; non green; beauty products ... See more keywords
Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2016.09.004
Abstract: Although there are some instances of prior research on the relationship between attitude and purchase intention for environmentally sustainable products, literature is scant about mediating role of attitude on the relationship between environmental knowledge and… read more here.
Keywords: study; sustainable products; environmentally sustainable; environmental knowledge ... See more keywords
Effects of perceived justice of fair trade organizations on consumers’ purchase intention toward fair trade products
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.05.004
Abstract: Abstract: The purpose of fair trade (FT) initiatives is to provide fair and reasonable payment to producers who may otherwise be negatively affected by free trade. Attracting consumers to purchase FT products is key to… read more here.
Keywords: justice; fair trade; purchase intention; trade ... See more keywords