Analysis of Innovative Green Marketing Corresponding to Consumer Preferences: A Case Study of the Insurance Industry
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DOI: 10.3390/su17052179
Abstract: Climate change has emphasized the need for sustainable practices across industries, including insurance. This study explores the management priorities for greenhouse gas (GHG) emissions in the insurance sector, focusing on the perspectives of marketers and… read more here.
Keywords: analysis innovative; emission sources; purchased electricity; insurance ... See more keywords