What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102690
Abstract: Abstract Ingredient branding has been widely used as a marketing strategy to create added value and enhance market competitiveness in a variety of durable and non-durable product categories. Despite its prevalence in practice, current research… read more here.
Keywords: branding consumers; consumers purchasing; ingredient branding; purchasing behaviours ... See more keywords
Changes in spirits purchasing behaviours after privatisation of governmentâcontrolled sales in Washington, USA
Sign Up to like & getrecommendations! Published in 2019 at "Drug and Alcohol Review"
DOI: 10.1111/dar.12915
Abstract: INTRODUCTION AND AIMS The privatisation of the Washington Liquor Monopoly in 2012 offered a unique opportunity to study spirits purchasing behaviour changes from a government to licensed system. DESIGN AND METHODS Four representative cross-sectional surveys… read more here.
Keywords: behaviours privatisation; selection; purchasing behaviours; washington ... See more keywords