Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
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DOI: 10.1108/apjml-08-2022-0723
Abstract: PurposeThe purpose of this paper is to identify the influence of product information on purchase intention and evaluate the moderated mediation effect of return policy leniency in cross-border e-commerce.Design/methodology/approachThe methodology is to use multiple regression… read more here.
Keywords: purchasing intention; cross border; border commerce; product ... See more keywords
The Mediating Effect of Psychological Ownership on the Relationship between Value Co-Creation and the In-App Purchasing Intention of Mobile Games Players
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DOI: 10.3390/bs13030205
Abstract: In previous research on in-app purchasing, one of the revenue sources for mobile games focuses on users’ unilateral relationships, such as their achievement, loyalty, and perception. However, little has been discussed about the commercial impact… read more here.
Keywords: purchasing intention; game; value; psychological ownership ... See more keywords
Investigating Young Consumers’ Purchasing Intention of Green Housing in China
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DOI: 10.3390/su10041044
Abstract: The issues of energy crisis, environmental degradation, and climate change present a severe challenge to the sustainable development in China. The development of green building (GB) is considered one of the most popular strategies toward… read more here.
Keywords: purchasing intention; young consumers; green housing; china ... See more keywords