Understanding the inhibitors to consumer mobile purchasing intentions
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DOI: 10.1016/j.jretconser.2020.102129
Abstract: Abstract Consumers frequently browse online stores via mobile (m-) channels but seldom realize transactions through m-channels. Although this m-purchasing yields an attractive growth opportunity for online retailers, existing research still insufficiently explains m-purchasing (intentions). Hence,… read more here.
Keywords: security risk; purchasing intentions; consumer; inhibitors consumer ... See more keywords
Determinants of purchasing intentions of energy-efficient products
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DOI: 10.1108/ijesm-05-2018-0009
Abstract: Purpose This paper aims to identify factors affecting consumers’ purchasing intentions of energy-efficient products (energy awareness, perceived benefits, perceived price and consumers’ attitudes). Also, it examines the effect of consumers’ attitudes on purchasing intentions of… read more here.
Keywords: consumers attitudes; perceived benefits; energy awareness; energy ... See more keywords
Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions
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DOI: 10.3389/fpsyg.2022.1021256
Abstract: Drawing from the stimulus–organism–response (S-O-R) model, this study explores the impact on consumer attitudes in the context of Chinese online influencers' e-commerce live streaming. To examine this impact, we distributed our survey questionnaire to Chinese… read more here.
Keywords: online influencers; purchasing intentions; consumer; live streaming ... See more keywords
Comparing the motivational underpinnings of sustainable consumption across contexts using a scenario-based approach
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DOI: 10.3389/fpsyg.2022.854093
Abstract: A sample of tourists (N = 780) responded to a survey addressing purchasing intentions and consumption motives in relation to buying sustainable groceries at a local food market. These intentions and motives were contrasted for… read more here.
Keywords: consumption; purchasing intentions; sustainable consumption; scenario ... See more keywords