INFLUENCING FACTORS ON CHINESE WINE CONSUMERS’ BEHAVIOR UNDER DIFFERENT PURCHASING MOTIVATIONS BASED ON A MULTI-CLASSIFICATION METHOD
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DOI: 10.14674/ijfs-1182
Abstract: This study investigates the importance rating of influencing factors in driving wine consumption under four specific situations, that is, gift, banquet, party, and self-drinking, and thus achieves consumer segmentation. The affecting factors containing wine quality… read more here.
Keywords: multi classification; different purchasing; purchasing motivations; wine ... See more keywords