LAUSR

Putting eggs in a different basket: a typology of Islamic symbols and services

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1 Published in 2018 at "Journal of Islamic Marketing"

DOI: 10.1108/jima-09-2016-0069

Abstract: This study aims to explore how consumers gain identity from consumption of religious symbols in a Muslim, collectivist cultural context.,The authors interviewed 63 consumers, recruited by means of a purposive sampling technique. The interviews focused… read more here.

Keywords: symbols services; religious symbols; typology; eggs different ... See more keywords