Extending the Base-of-the-Pyramid Concept
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DOI: 10.1287/serv.2019.0247
Abstract: The base-of-the-pyramid (BoP) concept plays a prominent role among the market-based perspectives for poverty alleviation. Previous literature reviews discuss the evolution of the BoP concept as a r... read more here.
Keywords: concept; pyramid concept; extending base; base pyramid ... See more keywords