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Published in 2019 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucz031
Abstract: Consumers routinely encounter situations in which they perceive that resources are scarce. However, little is known about how this perception influences consumers’ use of price in their purchase decisions. The present research seeks to fill…
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Keywords:
scarcity price;
quality;
price quality;
price ... See more keywords