Price? Quality? Or Sustainability? Segmenting by Disposition Toward Self-other Tradeoffs Predicts Consumers’ Sustainable Decision-Making
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DOI: 10.1007/s10551-020-04478-5
Abstract: Current research suggests consumers trade off price, quality, and sustainability attributes when making choices. Prior studies have typically focused on product attribute dyads, rather than multiattribute decision-making in the sustainability context. For scholars and practitioners, understanding… read more here.
Keywords: price quality; consumers sustainable; price; quality sustainability ... See more keywords