The effect of tracking technique on the quality of user experience for augmented reality mobile navigation
Sign Up to like & getrecommendations! Published in 2017 at "Multimedia Tools and Applications"
DOI: 10.1007/s11042-017-4810-y
Abstract: Augmented reality (AR) technology is changing the way we interact with the world by making the journey seamless and interactive. This is done by layering digital enhancements over an existing reality or real life scenario.… read more here.
Keywords: navigation; quality user; augmented reality; user experience ... See more keywords
The Impact of Customer Orientation on Quantity and Quality of User-Generated Content: A Multi-Country Case Study of Mobile Applications
Sign Up to like & getrecommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-03-2018-0118
Abstract: This study examines preceding factors of user innovation behavior using a case of smartphone applications to examine indirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses on two aspects of… read more here.
Keywords: customer orientation; quality user; innovation; user innovation ... See more keywords