Conducting Research in Marketing with Quasi-Experiments
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DOI: 10.1177/00222429221082977
Abstract: This article aims to broaden the understanding of quasi-experimental methods among marketing scholars and those who read their work by describing the underlying logic and set of actions that make their work convincing. The purpose… read more here.
Keywords: conducting research; marketing; research marketing; marketing quasi ... See more keywords
Optimal Allocation of Interviews to Baseline and Endline Surveys in Place-Based Randomized Trials and Quasi-Experiments
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DOI: 10.1177/0193841x18799128
Abstract: Background: Many place-based randomized trials and quasi-experiments use a pair of cross-section surveys, rather than panel surveys, to estimate the average treatment effect of an intervention. In these studies, a random sample of individuals in… read more here.
Keywords: quasi experiments; trials quasi; place based; based randomized ... See more keywords
Conceptualising natural and quasi experiments in public health
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DOI: 10.1186/s12874-021-01224-x
Abstract: Background Natural or quasi experiments are appealing for public health research because they enable the evaluation of events or interventions that are difficult or impossible to manipulate experimentally, such as many policy and health system… read more here.
Keywords: quasi experiments; public health; target trial; natural quasi ... See more keywords