Articles with "quest legitimacy" as a keyword



The quest for legitimacy and the communication of strategic cross-sectoral partnership on Facebook: A big data study

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Published in 2019 at "Public Relations Review"

DOI: 10.1016/j.pubrev.2019.101839

Abstract: Abstract Nowadays, many wicked problems such as environmental issues require organizations from multiple sectors to form cross-sectoral alliances. Cross-sectoral alliance networks can transfer resources and signal affiliations and value alignment between strategic partners. The communication… read more here.

Keywords: quest legitimacy; legitimacy communication; legitimacy; cross sectoral ... See more keywords