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Published in 2019 at "Public Relations Review"
DOI: 10.1016/j.pubrev.2019.101839
Abstract: Abstract Nowadays, many wicked problems such as environmental issues require organizations from multiple sectors to form cross-sectoral alliances. Cross-sectoral alliance networks can transfer resources and signal affiliations and value alignment between strategic partners. The communication…
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Keywords:
quest legitimacy;
legitimacy communication;
legitimacy;
cross sectoral ... See more keywords