LAUSR

Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach

Sign Up to like & get
recommendations!
1 Published in 2021 at "Journal of Consumer Research"

DOI: 10.1093/jcr/ucab050

Abstract: The dominant theoretical approach to exploring ethnic and racial inequality in marketing and consumer research focuses on discrete acts of discrimination that stem from social psychological causes (e.g., prejudice, stereotypes, and negative racial attitudes). It… read more here.

Keywords: racial oppression; racial formation; consumer; approach ... See more keywords