Random presentation minimizes the effect of expectation on the hedonic threshold methodology
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DOI: 10.1016/j.foodqual.2020.104154
Abstract: Abstract The expectation error occurs when the evaluator has previous information about the test and/or product and detects attributes/differences based on this knowledge. This can happen in the Hedonic Threshold Methodology (HTM): consumers can start… read more here.
Keywords: methodology; random presentation; expectation; threshold methodology ... See more keywords