Rapport-building in luxury fashion retail: a collectivist culture case
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DOI: 10.1108/jfmm-04-2018-0048
Abstract: Luxury companies have expanded globally, but little attention is given to the difficulties associated with expansion to culturally different countries, especially when focusing on training salespeople in rapport-building behaviors. To address this discussion, we answer… read more here.
Keywords: luxury; rapport building; rapport; luxury fashion ... See more keywords