The determinants of conversion rates in SME e-commerce websites
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DOI: 10.1016/j.jretconser.2017.12.008
Abstract: Abstract Web retailers invest significant resources to improve the proportion of website visitors that make a purchase, also known as the conversion rate. Improving this rate is particularly important to SMEs that have traditionally lagged… read more here.
Keywords: sme commerce; rates sme; conversion rates; determinants conversion ... See more keywords