The halal tourism – alternative or mass tourism? Indications of traditional mass tourism on crescent rating guidelines on halal tourism
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DOI: 10.1108/jima-07-2020-0199
Abstract: Purpose This study aims to identify whether halal tourism, as advocated by Mastercard-Crescent Rating guidelines on halal tourism can be considered as supporting sustainable tourism. Design/methodology/approach Three Mastercard-CrescentRating 2019 Reports which are Global Muslim Travel… read more here.
Keywords: tourism; mass tourism; rating guidelines; halal tourism ... See more keywords