Food product design: emerging evidence for food policy
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DOI: 10.1080/09637486.2016.1226274
Abstract: Abstract The research on the impact of specific brand elements such as food descriptors and package colors is underexplored. We tested whether a “light” color and a “low-calorie” descriptor on food packages gain favorable consumer… read more here.
Keywords: low calorie; compared regular; product; ratings compared ... See more keywords