How Does Overconfidence Affect Decision Making of the Green Product Manufacturer?
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DOI: 10.1155/2019/5936940
Abstract: Overconfidence is a universal and prevalent cognitive bias affecting decision making in operation management. In this paper, overconfidence is defined as a cognitive bias in which decision makers overestimate the accuracy of demand forecasting or… read more here.
Keywords: overconfidence; profit; manufacturer; decision making ... See more keywords