Reaching rural: Identifying implicit social networks in community development programmes
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DOI: 10.1016/j.jrurstud.2018.12.006
Abstract: Abstract Exogenous, endogenous, neo-endogenous, and more recently, nexogenous development have been prominent theories of rural development in Europe over the past several decades. While these theories of rural development are well known in Europe, they… read more here.
Keywords: development; social networks; community development; reaching rural ... See more keywords
Mosaic Marketing: Reaching Rural Circuit Hospitals
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Hospital Librarianship"
DOI: 10.1080/15323269.2017.1291035
Abstract: ABSTRACT This article describes a mixed-methods marketing approach to advertising library services at geographically distant hospitals in the greater Rochester, New York area. Marketing techniques included a combination of digital, print and in-person approaches unique… read more here.
Keywords: circuit hospitals; marketing reaching; mosaic marketing; reaching rural ... See more keywords