LAUSR

Reaching Voters on Social Media: Planning Political Advertising on Snapchat

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1 Published in 2023 at "International Journal of Market Research"

DOI: 10.1177/14707853231175085

Abstract: Over the past decade, political advertising via social media has grown rapidly, spurred by microtargeting, which looks to deliver specific messages to tightly defined audiences. Microtargeting strategies have been claimed to be effective, but questions… read more here.

Keywords: social media; reaching voters; voters social; advertising ... See more keywords