How Consumers React to Environmental Information: An Experimental Study
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DOI: 10.1080/08961530.2016.1273813
Abstract: ABSTRACT This study examines the influence of different combinations of environmental product declarations on consumers' perception of product quality, perceived credibility, and willingness to pay, for food products. An experiment involving 321 Canadian consumers indicates… read more here.
Keywords: information; product; environmental information; study ... See more keywords