Caught in the crossfire: reactions to persistent mortality salience
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DOI: 10.1108/ejm-03-2019-0242
Abstract: Purpose The purpose of this study is to draw on terror management theory (TMT) to explore the impact of pervasive mortality cues on consumer behaviour as a result of residing in a community ravaged by… read more here.
Keywords: caught crossfire; reactions persistent; coping strategies; mortality salience ... See more keywords