Technology readiness of teenagers: a consumer socialization perspective
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DOI: 10.1108/jsm-07-2017-0262
Abstract: The purpose of this study is to explore the role of culture-specific socialization factors such as antecedents to technology readiness index (TRI) scale to understand the adoption of cutting-edge technologies among teenagers.,The conceptual model was… read more here.
Keywords: consumer socialization; technology readiness; readiness teenagers; technology ... See more keywords