Augmented reality advertising and college students' interest in the extreme sports: Moderating role of innovation resistance and health consciousness
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DOI: 10.3389/fpubh.2022.978389
Abstract: Advertising and promotions are the most utilized types of augmented reality (AR) activations for marketers across all industries. The same is true for the sports industry. This form of augmented reality is meant to bring… read more here.
Keywords: reality advertising; advertising; extreme sports; interest ... See more keywords