Augmented reality-delivered product information at the point of sale: when information controllability backfires
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DOI: 10.1007/s11747-022-00855-w
Abstract: Augmented reality-delivered product information (ARPI) can overcome the limited space at the point of sale to inform shoppers on demand and will therefore become more widespread in brick-and-mortar stores. To fill the void of academic… read more here.
Keywords: augmented reality; reality delivered; delivered product; controllability ... See more keywords