Voter Response to Logo Rebranding of Electoral Management Bodies in Young Democracies: The Rebranding of the Electoral Commission of Ghana
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DOI: 10.1080/15377857.2018.1477692
Abstract: Abstract Rebranding through logo change is common among many institutions and its importance to consumer behavior cannot be underestimated, yet consumer/voter perspective research on logo rebranding is limited particularly in public institutions and none existent… read more here.
Keywords: response; rebranding electoral; logo; electoral management ... See more keywords