Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study
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DOI: 10.3390/ijerph18168721
Abstract: In this research, neuroscience techniques are applied to the field of marketing in the analysis of advertisements that include the COVID-19 pandemic in their stories. A study of emotion and memory in these audiovisual productions… read more here.
Keywords: analysis emotion; emotion recall; analysis; recall covid ... See more keywords