Your receipt is in the bag: Service and temporal effects as factors of customer engagement formation during acquisition
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DOI: 10.1016/j.jretconser.2021.102603
Abstract: Abstract The current study examines how customer engagement initially develops during customer acquisition. The study utilizes a factorial design with videos to represent positive/negative experiences over the course of a potential acquisition. Findings suggest a… read more here.
Keywords: customer engagement; acquisition; customer; receipt bag ... See more keywords