Recent Extensions of Robert F. Lusch's “Big Picture” Thinking
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Macromarketing"
DOI: 10.1177/02761467221150167
Abstract: This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's ca-authors highlight their very positive… read more here.
Keywords: picture thinking; big picture; robert lusch; recent extensions ... See more keywords