Assessing Customers' Moral Disengagement from Reciprocity Concerns in Participative Pricing
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DOI: 10.1007/s10551-021-04782-8
Abstract: Participative pricing demonstrates the basic idea of allowing customer participation in price-setting process. Nottingham Playhouse, IBIS Singapore, Metropolitan Museum of Art, Wiener Deewan, Girl Talk, 8k, Zest consulting, Radiohead band and many more have successfully… read more here.
Keywords: participative pricing; moral disengagement; customers moral; reciprocity concerns ... See more keywords