Reckless driving promotion and prevention: priming effects
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DOI: 10.1108/jsocm-02-2017-0012
Abstract: Purpose This paper aims to examine how reckless driving scenes in action movies affect young male drivers’ perception of reckless drivers and proposes a targeted social marketing strategy to counteract this effect. Design/methodology/approach The hypotheses… read more here.
Keywords: reckless drivers; effect; driving promotion; reckless driving ... See more keywords