How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging
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DOI: 10.1111/ijcs.12560
Abstract: Consumers have grown increasingly aware of the impact of packaging on the environment. Therefore, interest has grown in more environmentally friendly packaging, but we wondered how consumers recognize ‘green’ as distinct from ‘grey’ when evaluating… read more here.
Keywords: green packaging; friendly packaging; packaging; recognize environmentally ... See more keywords