LAUSR

Recognizing important factors of influencing trust in O2O models: an example of OpenTable

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1 Published in 2020 at "Soft Computing"

DOI: 10.1007/s00500-019-04019-x

Abstract: Online-to-offline/offline-to-online (O2O) business models have attracted lots of enterprisers to enter this market. In such a fast-growing competition, some studies indicated that lack of trust will bring a great damage to O2O business. Related works… read more here.

Keywords: important factors; recognizing important; factors influencing; o2o ... See more keywords