Consumer reactions to technology in retail: choice uncertainty and reduced perceived control in decisions assisted by recommendation agents
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DOI: 10.1007/s10660-024-09808-7
Abstract: The emergence of artificial intelligence technologies, such as recommendation agents, presents new challenges and opportunities for marketing. Recommendation agents assist consumers in their online grocery shopping decisions by analyzing data on preferences and behaviors. This… read more here.
Keywords: control; choice; consumer reactions; recommendation agents ... See more keywords
EXPRESS: Too Narrow to Help? Unveiling How Recommendation Agents’ Specialization Impacts User Choices
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DOI: 10.1177/10949968251358181
Abstract: On many online platforms, professional human recommenders have largely been replaced by Recommendation Agents (RAs): algorithms that can—at lower cost and higher speed—incorporate users’ explicit and tacit preferences into customized search results that help with… read more here.
Keywords: help unveiling; specialization; express narrow; recommendation agents ... See more keywords