Listening to strangers more than friends: how recommendations from close- (vs distant-) others influence consumption
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DOI: 10.1108/ejm-11-2021-0841
Abstract: Purpose This paper aims to investigate how recommendations from close- versus distant-others influence consumer preferences. This paper explores how the consumption setting (public vs private) differentially affects the relative weight given to recommendations from these… read more here.
Keywords: consumption; others influence; recommendations close; close others ... See more keywords