Trust in online recommendations: an evolutionary psychology perspective
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DOI: 10.1080/02650487.2016.1239879
Abstract: Electronic word-of-mouth (eWOM) is playing an increasingly important role in influencing consumer behavior, and it represents another opportunity for marketers to build support for their brands. This study explores how the gender of the reader… read more here.
Keywords: trust online; evolutionary psychology; online recommendations; recommendations evolutionary ... See more keywords