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Published in 2020 at "Journal of Retailing"
DOI: 10.1016/j.jretai.2020.01.001
Abstract: Abstract Many online retailers, such as Amazon, use automated product recommender systems to encourage customer loyalty and cross-sell products. Despite significant improvements to the predictive accuracy of contemporary recommender system algorithms, they remain prone to…
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Keywords:
automated product;
based explanations;
product recommendations;
product ... See more keywords